If you sell products and want to reach as broad an audience as possible, you absolutely must have a great e-commerce website.
How come? Well, there are many benefits.
A Good e-Commerce Website can help you understand the basics of your customers, such as, for example, their location, age, and how they found you. With analytics metrics, you can use visitor information to determine the details of the purchase behavior.
But an e-commerce website is more than that. It can also help you figure out where something is wrong. For example, I am not interested in which roads do not work, but in the problems of abandoned trailers and their possible causes.
Yes, the most obvious reason you want your website to be delighted is the growth of e-commerce worldwide. E-business has grown year by year, and this pattern seems to be true.
If you’re already online, that’s great. However, you risk missing out on new opportunities and new leaders if you do not take quick steps to raise awareness.
How do you do that? It’s pretty simple: learn SEO for e-commerce.
This guide guides you through the essential SEO Tips for Ecommerce sites (what you should do and what you should avoid), including how to improve your international SEO.
Step #1. Conduct keyword research
Like traditional SEO, keyword research is an integral part of international SEO. Keywords help you find the right words for your ad. Keywords are an essential part of your SEO plan because they help you get the sales leads that interest your business the most.
When creating keywords, you can use various tools to find the keywords you want. Focus on long words to get the best results from your campaigns.
Long-tailed keywords are keywords that consist of three or more words. These keywords are more relevant to your ad because they generate more valuable leads. When managers research your keywords, you know they’re interested in your business.
Long keywords are more important than the short tail of just one or two words. By choosing keywords, you will get the correct information for your ad and integrate it into your international SEO plan.
Step #2. Language targeting & culture reflection
When talking about international countries, it is crucial to consider the languages of the local market and display them on your website. In Switzerland, for example, 4 different languages are spoken: English, Italian, French, and German.
When users use search engines like Google, it is challenging to know which language to choose. This is why you need to have all 4 languages on your website to have the best opportunity to showcase the competition in that country.
If you want to take advantage of your International SEO Strategy, you need to dive into that culture. Cultural differences between countries can affect your content or keywords and your website as a whole.
For a better user experience, you need to tailor your website’s content and custom design to potential customers. To rank for new keywords, you’ll need to create new content and do SEO research on the page.
It would be best to research the target countries to understand their appearance by design due to different regions with different colors and designs. Things like color are arranged differently. Your plan may work in one country, but other countries may not like it.
Step #3. Page Load time
Optimize the time it takes to load pages on different targeted websites. In addition to using the Google Page Speed Insight Tool, which prevents you from tracking other websites, tools like Kingdoms and Webpage Test seem to do the job.
You can use it to control and increase the loading speed of pages and identify and resolve performance issues. Be sure to check them for each location for desktop and mobile.
One way to speed up page loading, upload page images from your section to your presentation network. It works like a miracle.
Step #4. Avoid machine translations
You do not want to rely on machine translation for your international pages. While this is an easy way to translate pages, machine translation is wildly inaccurate. You will end up translating pages that aren’t relevant to your audience.
This can be a bad thing for your audience. If you’re trying to attract an international market, it’s best to spend time and effort on the right promotion. Without proper translation, you will fall into lousy SEO.
If you use the proper translations, you will increase traffic to your pages. This will help you get specific guidance because the content is relevant to them.
Step #5. URLs for international pages
To get the most out of your international SEO strategy, you need to create different pages to present to global markets. There are three main ways to generate a URL for your website internationally.
Country-code top-level domain (ccTLD)
It is an independent domain with a prominent country code at the end. That shows the search engine the country to which the content is targeted. The URL is set to “examplesite.us (national abbreviation).”
Your company also can use a subdomain. The URL looks like “us.examplesite.com.”
It creates a page on your site dedicated to a specific language or country. The website URL looks like “examplesite.com/us.”
By creating URLs for your international pages, you will direct your audience to them. It will help you segment your website to create different websites for different markets. You help lead international customers to the right website.
Before investing in SEO, take the time to research. You need to be aware of various global buying cultures to target the international market.
In international markets, it is essential to understand what users are looking for and how. Just as you explore your customers’ buying culture when you open a specialty store in another country, you do the same with a web app.
You need to understand the market, sales culture, sales trends, and expectations that vary from country to country. This requires careful research and planning, but small things like different times are often overlooked.