The Ultimate Guide to Instagram Marketing in 2023

Social media marketing tips and tricks are everywhere. There are so many that it can be overwhelming to know which one is useful for growing your online business.

Instagram is one of the most popular social networks with a worldwide audience. Now is the time for your business to have Instagram views, try new things, and create content to engage your audience in the coming months.

Use videos to showcase your products, post questions to start customer conversations, highlight developments in your stories, and use quality content to help them buy locally.

We’ve made it easy for you by listing 7 Instagram marketing tips you can use to grow your Instagram account and expand your business online.

Let’s get started!

  1. Develop a Brand Aesthetic

Random or unplanned content needs to be clarified for your audience and can lead to losing followers. To prevent this, keep a strong profile on your Instagram profile.

Once you define your brand personality, design your content accordingly. This can also be applied to the color scheme used in your photographs.

Brand aesthetic extends beyond the physical. Also, try sending images with your brand story in mind. Including compelling stories in your keywords can make your brand stand out.

While your audience won’t give up their wallets for good looks, try to build a cohesive profile.

How come? Because people will see one of your posts on their Instagram feed and immediately know it’s from you without seeing the name of the story. They will know your style.

  1. Choose Your Content Style 

The Instagram app offers a variety of content styles to choose from. The most common type is video. Video on Instagram has snowballed during the pandemic, and now 70% of marketers plan to increase their use of video tools – be it stories, videos, videos, or IGTV.

You can create quick videos and stories, medium videos and posts and videos, long videos, and IGTV on Instagram. For example, a freelancer might use IGTV to post a long video and make a short video ad and a story.

  1. Learn about Instagram SEO

Learning to optimize your posts for “SEO” may not seem like the most exciting way to improve your Instagram ads, but it’s a vital tool.

Unlike other Instagram trends that change from year to year, SEO remains essential to your chances of appearing in front of the right audience.

Like regular SEO, Instagram SEO means you include proper alt text, hashtags, and keywords in all your content. This will help increase the chances that anyone looking for specific information will always find your content.

Remember that Instagram’s algorithms need to identify your post to determine when to show it to your target audience.

  1. Incorporate User-Generated Content (UGC)

Remember that user-generated content (UGC) can outperform even the best-branded content, no matter how strong your team’s content is. Try sharing user-generated content to capture customer attention and add more credibility to your Instagram profile.

If you plan to re-post content to your Instagram feed, you must first obtain permission from the original creator. Also, share content in Stories using the Share tool in the Instagram app. Then install UGC on your Instagram account by linking it to a specific account.

  1. IGTV & Instagram Live

IGTV is where your long-form video will be uploaded to Instagram. Here you can create long videos that immerse you in the story of your brand, product, or company.

Think of IGTV as your mini-Netflix. Most of the time, your audience will depend on the quality of the camera in an IGTV video.

Many brands use IGTV to share company information more efficiently than Instagram stories. Sometimes brands use IGTV to support a new product launch as they advertise and explain their new product.

Another great way to use IGTV is to post your videos to Instagram Live after they finish. This way, your audience will have a place to meet them.

Instagram live streams are an excellent way for brands to host Q&A sessions and often connect with their audience. Because you can see and answer people’s questions in real time, your followers will often see these videos as an opportunity to get to know you and the brand better.

  1. Use Reels

All you see when you open Instagram right now are reels; for a good reason, they got a flex. We ran an experiment that found a significant association between posting a video and an immediate improvement in overall usage.

Some may not have many ideas, and that’s okay because when will one of your reels go viral? It works. Anyone can be successful with reels; it just takes practice.

  1. Build a Community on Instagram

The last tip for Instagram success is building a solid and engaged community. You’ve successfully attracted new people and turned them into subscribers, so you need to keep them.

Stories should be informal and interactive, making them ideal for discussing topics. Regarding community development, listening is just as essential as talking. Take the time to respond to comments and encourage discussion of your posts.

Live broadcasts are live and uncensored, making them a great way to connect with your audience on a more personal level.

If you think memes are for joke accounts, think again. In 2023, memes are the key to connecting with your community and building unity. From cute animals to funny TV shows, memes rule.


The best Instagram marketing strategy is not a “set it and forget it” concept. You must consider not only all the tips suggested above but also new and emerging trends whenever you update your Instagram marketing strategy.

With any luck, the above ideas will get you on the right path to success but always remember to check your analysis and make decisions about future posts based on your learning.