Most e-commerce sites have one thing in common – they show hundreds of products you can buy. However, it is quite possible to start a successful store with only one product on sale. In other words, you can get great success with a single product website.
Showing only one product in your WooCommerce private store means you can make the whole process easier. It is much easier to use research to manage product expectations, for example. You also don’t have to update your list constantly. Last but not least, it makes it easy to design your website for your product.
This article will talk about when it is appropriate to create a website with a single product. We will teach you how to do it in four steps using WordPress and WooCommerce. Save your store!
What are Single Product Websites?
The term is self-explanatory, as an online store intends to sell only one product to the general public. Therefore, the best idea to create such a website is to offer great deals and increase the number of customers.
Individual stores are generally more efficient without shipping or production costs. In addition, the products benefit significantly from a strong brand and lead generation for your high brand products. If you’re looking to sell your products, it’s best to remember the importance of high-quality product images and calls to action (CTAs).
Step 1. Get a Domain Name & Web Hosting
To run an online store or website, you need two things: a domain name is a unique address for your online store—something like motifcreatives.com. Web hosting is usually a remote computer that hosts your website and makes it available to anyone who wants to visit it.
There are hundreds of different hosting services/organizations out there, all usually from Bluehost.com. They offer affordable hosting (including a brand name for a year) and loyalty. They also have several hosting services (published) recommended by WordPress.org.
To get started, go to Bluehost.com and click Get Started Now. You’ll be taken to a page where you can choose a price plan for your store.
The next step is to choose a brand for your store on the new platform. It needs brainstorming. In general, you want your brand name to be unique, easy to remember, and memorable. If you’ve already set up a business model for your store, you may need to use your brand.
After you choose your domain, you can complete the set and pay the first hosting fee. A lot! Only your local name and a hosting plan came with it.
Step 2. Set up and configure WooCommerce
WordPress is a top-rated platform. However, it does not include standard e-commerce features. This means that if you want your site to be more than just an advertising campaign, you’ll need to find a way to manage your data and process payments.
As always, the answer lies in plugins. There are many eCommerce plugins available for WordPress, but our first choice was WooCommerce. It includes many features, is very specialized, and you can use it to sell one or hundreds of products.
You must install, activate, and configure WooCommerce before continuing. The plugin includes wizards to simplify the process, but you can also follow our instructions if you need more information.
Step 3. Look for a Suitable Theme
The hardest part of creating a single product website using WooCommerce is choosing the theme that best suits your website. We have in-depth guides to some exciting e-business topics, and we suggest you research to find them.
It doesn’t matter if your site contains one or more products; changes will be made accordingly. In addition, it has a unique and hidden look that confirms one. Use the WordPress Configurator to make changes to your store layout.
Step 4. Choose a Payment Gateway and Shipping
Before we start adding products to our online store, we first resolve all financial issues. The ability to accept payments online is at the heart of any online store, and WooCommerce offers a wide range of available solutions.
WooCommerce integrates many payment methods. The two most popular payment methods are PayPal and Stripe – it is strongly recommended that you integrate your site with both.
You can also choose other payment methods that seem appropriate. Other options will be available later in the WooCommerce settings panel. One option is WooCommerce Payments, developed by WooCommerce itself.
Taxes are the most exciting part of e-commerce management, but unfortunately, they cannot be ignored. However, you’ll be happy to see WooCommerce help you in this area as well.
While WooCommerce makes balance tax rules for you, you should check with your local authorities for actual financial restrictions, mainly if you are not based in the United States. Learn more about how to deal with WooCommerce sales tax. You can change everything later, don’t worry if you’re not sure about the rules now.
You can customize transport zones and classes, set prices, share offers, and more. In addition, you can define transport destination parameters from the drop-down menu and enable the transport calculator.
Step 5. Launch your Single Product Website
Finally, it’s time to bring your fantastic product to market. Select Products __> Add tab. Product names and information must be provided before publication. You can also add multiple images to increase your online sales if you see something specific. Of course, you have to do it the best you can by adding lots of product images from different angles.
When you focus on one product in your online store, you need to enter all the details, such as images and product descriptions, that are locked to ensure the success of your website. There is still a long way to go after improving the products. Your site may or may not have features, or you may want to add additional sections and content.
You don’t need hundreds of products to create a successful online store. So even though your website for your business has a tight copy, great images, and a fantastic call to action, there is only one product you can sell. In addition, it can make the management of your store much more manageable.