SEO Statistics, Facts and Important Advice for Online Marketers

Since the dawn of the Google Search Engine and the massive outreach globalization achieve in recent memory, the way we look for stuff on the internet has changed a lot. Giving millions of people a huge amount of information to deal with. This, of course, has spawned several issues in industries like Marketing 2.0 in many fashions, for example, that people don’t want to deal with those huge amounts of information. That’s why the new trends revolt around the use of SEO, which is an acronym for Search Engine Optimization. Beyond SEO, there’s specifically use for SEO Statistics and Facts.

SEO statistics and facts

According to some reliable sources of information, google handles approximately more than trillions of searches per year. So, it is ok to say that the possible number for yearly searches goes around 2 trillion. It’s safe to say that number of yearly searches falls somewhere between 2 trillion. But… What does that mean for a digital marketer? In one word: Opportunity.

Sticking out from the crowd hasn’t gotten any easier, but you can’t deny that the opportunity’s there. With an estimate of trillions of Google searches a year, brands are bound to hit marketing goals if they’re willing to commit to SEO best practices.

Another study proved that pages with longer content significantly outrank pages with shorter content. Is it because long-form content tends to get more shares?

SEO experts do not know for sure, but one thing’s certain: Long-form content consistently performs better on Google results pages. In addition to desktop website page speed being a ranking factor, Gary Illves of Google stated that page speed for mobile sites will soon be a ranking factor. However, there are more than 200 factors that matter in a website’s ranking. When you optimize your website, view website ranking weekly basis so that you can measure and compare your SEO strategies.

Thanks to the rise of Smartphones and Tablets, new ways to navigate are becoming more relevant. In this same trend is important to know that 20% of mobile search queries are actually voice queries. 

It’s all about the content.

If you thought we were done talking about just how important content is to your search rankings, then my friend, are you mistaken? They weren’t kidding when they said that content is King in SEO Statistics.

What does this statistic mean for you? It means you’re totally justified when you push your boss for a bigger content production budget. Whoever is making the marketing decisions, make sure they know that great content means great rankings.

This ranking is also applied for local businesses because ignoring responsive web capability in your online strategy just isn’t an option anymore.

Here are some key SEO statistics, facts, and advice for online marketers:

Search engines drive the majority of website traffic: According to a study by BrightEdge, organic search drives 53% of website traffic.

Mobile optimization is critical: With over 60% of searches now conducted on mobile devices, having a mobile-friendly website is essential for SEO success.

Page speed is a major factor: Google has indicated that page speed is a critical factor in search rankings, so optimizing page load times is important for SEO.

Content quality matters: According to a survey by SEMrush, the top factor in ranking higher on Google is the quality of content on the website.

Backlinks are still important: While Google’s algorithm has evolved to focus on user experience, backlinks remain a key factor in search rankings.

Local SEO is crucial for businesses: For businesses with physical locations, local SEO is essential. According to Google, 46% of searches have local intent.

Voice search is growing: With the rise of smart speakers and digital assistants, voice search is becoming increasingly popular. By 2023, there will be an estimated 8 billion digital voice assistants in use worldwide.