Google continually improves its algorithm to ensure that users view the most accurate, relevant, and most secure pages. And there seems to be more and more information every year.
Knowing the updates you make will help you stay up to date with the best SEO practices, learn SEO, improve your rankings, and understand the reasons for performance changes.
Google is developing algorithms for updates, sometimes notified correctly, and sometimes along the way – depending on the importance and impact of the update. The most significant update of 2021 is the redesign of the page, but let’s see what changed first.
November 2021 Spam Update
Google has confirmed that it has begun updating its spam in November. Spam updates, such as major updates from Google, are designed to improve the quality of the search engine by removing sites that our algorithms consider to be spam.
The update takes place weekly, and some websites may experience configuration changes during and after the launch of this new algorithm update.
Websites that optimize White Hat for search engine optimization don’t have to worry too much, as this update may be more effective than harmful. However, the ranking of websites used for Search engine Optimization(SEO), which Google recognizes as spam, may drop.
The Google Twitter post reads: “As part of our ongoing efforts to improve results, we have posted an update for spam on our systems. This information, which will be published in November 2021, should be fully published within a week. We encourage websites to do this by following our best research practices.
August 2021 Page Title Update
For more than a decade, Google has been ranking page titles in search results by a query. However, since August 16, Google users have begun to notice that the titles of these pages change a lot, often in the wrong way. A week later, Google confirmed that it had introduced a new system that no longer adjusts headings to match queries but fits the entire page better.
This update did not provide the required response due to headings based on H1 anchor text, graphics, and other pages. As of this post, the story continues to improve, but you can read more about the title page update here.
SEO is a professional and advanced strategy, and updates should not over-affect your rankings if you focus on EAT and best practices. However, as a marketer, webmaster, or business owner, it’s important to monitor data and report on performance to improve your strategy and take advantage of the opportunities available.
July 2021 Link Spam Update
Links are back in focus as Google advertises the inclusion of link spam. The latest update to the algorithm has been developed and is expected to impact all languages supported by Google significantly.
According to an official Google statement, the update is intended better to examine the effectiveness of inbound links on your site. According to the report, Google is finding more and more websites that use external links to fund their websites.
While this monetization is allowed in some cases (for example, on affiliate websites), Google requires websites to use different features to identify the type of external relationship.
Unlike the previous social network, the popular Penguin, this new update is not intended to penalize the site quickly. However, some websites prefer to “remove” inappropriate traffic by creating low-quality backlinks.
Like some of Google’s recent updates, the updated spam link will run in two weeks.
The official publication says: “This updated algorithm, which will be announced over the next two weeks, will be even more effective in detecting and removing social media spam in many languages.
This means that websites widely used to send spam messages are more likely to receive less notice after they are shipped. Along with its ad, Google is issuing a warning on websites that use spam methods, and it is almost certain that some websites will have very different flags after they are posted.
June 2021 Page Experience Update
After a three-month slowdown, Google confirmed that the data update page, which adds Core Web Vitals as a core feature, is now up and running.
Twitter officially in the Google Search Center tweeted: “The page has been completed, including updates to the Top Stories mobile carousel. In addition, changes have begun to the Google News app, which will finish in the week.
Although the Google update in SEO was due to end in August, Google was one month behind schedule.
Google Page tags are now enabled:
- Core Web Vitals
- Intrusive Interstitial Guidelines
Together, these indicators now play an essential role in determining the ranking of websites.
The landing page is significant in the research results, as many websites provide relevant information. Currently, Google’s algorithm analyzes page visibility and ranks pages by user-friendliness.