Do you want more traffic? Well, who isn’t it? You want more traffic because you think the more traffic you have, the higher the revenue. But you learn it hard … if your traffic grows, your income won’t grow as fast. And in many cases, your traffic will not increase as your revenue grows. In other words, if you find yourself with the wrong movement, you will find yourself turning the wheels and becoming frustrated. Unfortunately, it all happens to us.
Choosing the Right Keywords for your site is half the battle in driving organic traffic to your website. (The other side of the battle produces harmful content!) But fear not! We divided the task into six easy steps.
Ready to get started? The following five things are important while Choosing the Right keywords for your content.
Identify Goals
This may seem obvious, but we need to start with some common or paid search goals. Ultimately, knowing what we want to achieve at the company or organization level and determining how search works is the other way around.
To increase the number of leads, or other metrics by a certain amount, you can determine how many search conversions and traffic you need. To increase traffic, we need to find certain keywords and topics.
Analyze Search Intent
The purpose of a search is to help you decide which keywords to choose based on your search queries. There are three following categories:
- Navigational: the user wants to find another web page
- Informational: researching a topic
- Commercial: wants to make a purchase
To Choose the Right Keywords with a considerable volume, you need to think like your customer. Queries like “buy cheap water heater” differ from queries like “water heater is defective.” One is the most important business phrase, and the other is informative.
Ideally, you should provide content in all three dimensions to complete the call to action (CTA). Your keywords target different landing pages or web pages dedicated to those search phrases.
When searching for information, you must provide unique content that relates to this phrase. Blog articles work well for this type of search and can contain multiple keywords. Then, of course, you have to link this content to your product pages or contact forms.
Traditional or transitional intentions are the easiest to focus on, but they are also very competitive. Therefore, hiring an SEO agency can write copy to match your keywords when crawling the Google website.
Plan Your Buyer’s Journey
Please think of the typical journey that takes a perspective from what they hear about your product to their first purchase. Many companies, especially those that sell expensive tickets, do not buy most of the time when they first hear about your site. Instead, they may go through various stages such as awareness, thinking, and decision-making. This is known in commercial terminology as the buyer’s journey.
Awareness is when a prospect realizes they have a problem. Opportunities don’t even have a name for their problem – they know there is a problem. For example, an office worker may experience wrist pain at work but may not diagnose the correct problem.
During the review phase, the prospect begins to identify their problem and explore possible solutions. To stick with our unhappy office workers, they can see a doctor for wrist pain and find that they have RSI.
The last stage is the decisive stage. This is when the perspective takes a long list of possible solutions and decides what actions to take. As sellers, we hope that the buyer will choose our product instead of one of our competitors! Our office worker can choose between a gel pad and an ergonomic signal. It would be best if you also decided which brand to choose and where to buy it.
When developing content, it is helpful to think about your target audience and their stage on the way to the buyer. For example, an ergonomic keyboard manufacturer could write a blog about RSI aimed at potential buyers in the awareness phase. In this blog post, the reader can be asked to subscribe to a newsletter with special offers for people in the decision-making phase.
Analyze Competitors
We never expect our competitors to do it right or wrong. However, we need to look at what they are asking for and what they are doing. Are your traditional competitors ahead of you? Does your competitor offer the same products, services, or content?
Then there is likely to be something to learn from them. First, check out their title and meta description tags. Themes for the pages on these sites. What are they doing, and what are they highlighted in search results, social media, PR, WooCommerce rich snippets, and more? Finally, make a list of topics, terms, and phrases for which you will find competitors, focusing on your organization and content.
Keyword Planner Tools
One of the best tips for Choosing the Right Keywords is to know where to start your research. Google Keyword Planner is free of cost tool for finding out which keywords work and which don’t. You can access it from the Google Ads platform. But don’t create PPC ads. Instead, create an account and then enter a scheduler to enter your keyword.
The results show how many people have searched for these keywords over time. The service also displays related phrases and corresponding traffic numbers. You can add high-quality phrases to your advertising plan. This list is useful for grouping relevant keywords together for use in your SEO strategy.
If you want an alternative to what Google has to offer, try Moz Explorer. Enter a keyword or email address and create a free account for up to 10 questions. In addition, the service provides metrics for monthly volume and how difficult it is for a keyword.
Generate a detailed report that includes an analysis of the search results and organic CTR. Don’t worry if these suggestions mean little. Using the right SEO agency will protect you from technical calls and help you find what you need right away.
Conclusion
SEO is not free! It takes time and money. It would be best if you think about both investment and paid advertising. So when ranking your keywords and optimizing for search engines, pay attention to the right terms. Spend some time researching your keywords and analyzing your competition, as you won’t spend a year climbing to the top of Google to find that a search term isn’t helping your sales.
And when you have extra cash to spend on SEO, consider expanding internationally. This is the best step I’ve ever taken, and I make just as much money running the world. Businesses no longer have to live in the same city, region, state, or even the same country. They have a global outreach now.
